Speakers*
*Stay tuned for more speakers to be announced!
Laura Brandt
President, IDLife
As a 3rd generation direct seller with over 10 years of well-rounded corporate experience, Laura brings a unique perspective to her role as President at IDLife. As a key contributor to the IDLife brand and its’ personalized approach to health and wellness, Laura uses her unique experience to leverage technology, operations, customer service and marketing to create premium user experiences.
As one of the founding members, she has also been integral to the creation of new product lines and services, as well as the standards and procedures the company operates under.
At theJuice, Laura will join her IDLife colleague Mark Bennett to share what's working, what's not and what's next at IDLife.
Mark Bennett
Chief Business and Legal Officer, IDLife
Mark Bennett spent nearly two decades practicing law, earning numerous recognitions while representing some of the largest and most respected companies in the country. Despite his success, he chose to leave law to pursue his true passion—helping people improve their lives. That passion led him to IDLife, where he was inspired by the company’s revolutionary approach to transforming lives through health and wellness.
Today, Mark plays a critical role on the executive team, shaping and executing key growth strategies, developing new business opportunities, and overseeing the company’s legal and regulatory affairs. He also guides the development, reformulation, and enhancement of IDLife’s product offerings, ensuring they meet the highest standards. Mark’s unique expertise makes him a trusted advisor to the board of directors, the chairman, the CEO, and other senior leaders.
At theJuice, Mark will join IDLife President Laura Brandt and share what's working, what's not and what's next for IDLife.
Brent Kugler
Partner, Scheef & Stone
Brent Kugler is a seasoned trial lawyer with more than 23 years of experience representing plaintiffs and defendants in complex business disputes. Brent is a prominent attorney in the direct selling industry with extensive experience in representing direct sales, multilevel (MLM) and network marketing companies in lawsuits, arbitrations and regulatory matters across the United States. Brent has also served as an expert witness in litigation involving MLM companies and his background and experience make him an excellent choice to serve as a mediator/arbitrator in direct sales/MLM legal disputes.
Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies, and procedures, compensation plans, independent contractor classification, governmental affairs and risk management. Brent is also a frequent speaker and author on developments and trends in the direct sales industry and preparing companies for litigation.
At theJuice, Brent will provide an overview of the hottest legal and compliance issues facing direct selling in 2025.
Sarah Shadonix
Founder, Scout & Cellar
In 2017, Sarah launched Scout & Cellar to fill a market void with “clean‑crafted” wines—free from chemical additives, pesticides, and sweeteners—with grapes meticulously farmed and hand‑sorted for purity.
Her work continues to raise the bar for transparency and quality in the wine industry, marrying legal precision with a commitment to authentic, ingredient‑driven craftsmanship.
Scout & Cellar has faced the shifts of direct selling head on, and continue to pioneer the social selling landscape. At theJuice, Sarah will be sharing what she and the company have learned along the way, as well as provide details on a recent Shopify integration.
Jenna Lang Warford
Head of Sales, Bella Grace Global
For more than 15 years, Jenna Lang Warford has specialized in the social selling channel, focusing on field development strategy, robust training programs and adapting best practices to strengthen company culture. Her experience spans that gamut, working as a consultant, a trainer and coach and a content specialist. She is also the primary ghostwriter for Direct Selling for Dummies (Wiley Publishing).
At theJuice, Jenna will share the some of the keys to success and lessons learned at Bella Grace Global.