Speakers
Laura Brandt
President, IDLife
As a 3rd generation direct seller with over 10 years of well-rounded corporate experience, Laura brings a unique perspective to her role as President at IDLife. As a key contributor to the IDLife brand and its’ personalized approach to health and wellness, Laura uses her unique experience to leverage technology, operations, customer service and marketing to create premium user experiences.
As one of the founding members, she has also been integral to the creation of new product lines and services, as well as the standards and procedures the company operates under.
At theJuice, Laura will join her IDLife colleague Mark Bennett to share what's working, what's not and what's next at IDLife.
Mark Bennett
Chief Business and Legal Officer, IDLife
Mark Bennett spent nearly two decades practicing law, earning numerous recognitions while representing some of the largest and most respected companies in the country. Despite his success, he chose to leave law to pursue his true passion—helping people improve their lives. That passion led him to IDLife, where he was inspired by the company’s revolutionary approach to transforming lives through health and wellness.
Today, Mark plays a critical role on the executive team, shaping and executing key growth strategies, developing new business opportunities, and overseeing the company’s legal and regulatory affairs. He also guides the development, reformulation, and enhancement of IDLife’s product offerings, ensuring they meet the highest standards. Mark’s unique expertise makes him a trusted advisor to the board of directors, the chairman, the CEO, and other senior leaders.
At theJuice, Mark will join IDLife President Laura Brandt and share what's working, what's not and what's next for IDLife.
Brent Kugler
Partner, Scheef & Stone
Brent Kugler is a seasoned trial lawyer with more than 23 years of experience representing plaintiffs and defendants in complex business disputes. Brent is a prominent attorney in the direct selling industry with extensive experience in representing direct sales, multilevel (MLM) and network marketing companies in lawsuits, arbitrations and regulatory matters across the United States. Brent has also served as an expert witness in litigation involving MLM companies and his background and experience make him an excellent choice to serve as a mediator/arbitrator in direct sales/MLM legal disputes.
Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies, and procedures, compensation plans, independent contractor classification, governmental affairs and risk management. Brent is also a frequent speaker and author on developments and trends in the direct sales industry and preparing companies for litigation.
At theJuice, Brent will provide an overview of the hottest legal and compliance issues facing direct selling in 2025.
Sarah Shadonix
Founder, Scout & Cellar
In 2017, Sarah launched Scout & Cellar to fill a market void with “clean‑crafted” wines—free from chemical additives, pesticides, and sweeteners—with grapes meticulously farmed and hand‑sorted for purity.
Her work continues to raise the bar for transparency and quality in the wine industry, marrying legal precision with a commitment to authentic, ingredient‑driven craftsmanship.
Scout & Cellar has faced the shifts of direct selling head on, and continue to pioneer the social selling landscape. At theJuice, Sarah will be sharing what she and the company have learned along the way, as well as provide details on a recent Shopify integration.
Jenna Lang Warford
Head of Sales, Bella Grace Global
For two decades, Jenna Lang Warford has created results in social selling; adapting best practices for an evolving channel, focusing on strategies for growth, fine-tuning field development, helping leaders become true disruptors and agents of change. She is a frequent guest editor for the industry and also the primary ghostwriter for Direct Selling for Dummies (Wiley Publishing).
At theJuice, Jenna will share how fast-growing Bella Grace Global is approaching the Affiliate/Distributor conundrum and its resulting challenges and what they're doing to grow in both the tangible and digital product spaces.
Partner Perspectives
The strategic partners who help make theJuice happen aren't just sponsors; they're each experts in the channel, with access to insights across so many companies that simply aren't available anywhere else. At theJuice, we tap into these insights with Partner Perspectives.
In each Partner Perspective session, our valued partners share 10 minutes of actionable insight you won’t hear anywhere else. These aren’t sales pitches. They’re curated, intelligence-packed presentations designed to give you a front-row seat to the trends, technologies and strategies shaping the future of the channel. Think of it as exclusive intel from the people behind the curtain—quick, sharp and always relevant.
Here are the Premium Sponsors speaking at theJuice this time:
Niki Hocking
Sales Executive, Avalara
Sales Tax at Scale
How Established Direct Selling Brands Can Stay Agile in a Shifting Regulatory Landscape
Sales tax compliance isn’t getting simpler—especially for growing direct selling brands operating across multiple states and jurisdictions. In this fast-moving session, we’ll explore the latest regulatory changes impacting indirect tax, from economic nexus updates to evolving platform rules. You’ll walk away with a clearer understanding of the current landscape—and practical steps your brand can take to stay compliant, scalable and ahead of the curve.
Jim Marks
SVP Sales, Exigo
Beyond the Dashboard
Real-World Trends and Performance Insights Shaping Direct Selling Right Now
Go past the KPIs and into the patterns. This 10-minute session unpacks what leading indicators across our client base are revealing — and what smart companies are doing about it.
Brian Palmer
President, Fluid Studios
Why Most Direct Selling Websites Fail
The Missed Opportunity at the Intersection of E-Commerce and Human Connection
Despite having passionate advocates and powerful products, many direct selling companies lose the sale the moment a customer lands on their website. Why? Because most sites aren’t built to convert — they’re built to inform. In this eye-opening session, discover why traditional e-commerce strategies fall flat in direct selling, and how the WE-COMMERCE™ model flips the script. Learn how to turn authentic field content into conversion gold, build trust with smart attribution, and create digital experiences that finally support — not sabotage — your field. It's time to stop choosing between people and platforms… and start designing websites that do both.
Gregg Corella
General Manager, Direct Selling Channel, Ordergroove
Subscription Best Practices for Direct Selling
Most direct selling brands are still running legacy autoship models designed around commission rules, not customer behavior. The result? Low retention, minimal loyalty and a field that sees subscriptions as suboptimal because the program doesn’t help them grow their business.
In this session, Gregg Corella, Ordergroove’s General Manager of Direct Selling, will unpack what leading brands are doing differently. Attendees will walk away with a clear understanding of how to modernize their subscription experience, avoid major pitfalls, and unlock a recurring revenue stream that drives long-term customer retention and consistent field commissions.
Darla Brown
Global Sales Executive, Strategic Incentive Solutions
Rewards That Work Now
What’s Actually Driving Performance in 2025
What’s motivating people right now isn’t always what worked a year or two ago. In this data-backed session, Darla Brown of Strategic Incentive Solutions shares the latest trends, research and real-world results from successful incentive and rewards programs across multiple industries.
Discover which approaches are creating long-term loyalty, attracting new audiences, increasing sales volume and delivering measurable ROI—and how direct selling companies can adapt these insights to engage their field and customers more effectively than ever.
Crystal Holtzendorff
Senior Vice President of Global Sales, PayQuicker
Earning on Demand: Why Instant Payments Matter
How Flexible Payout Options Keep Your Field Engaged, Motivated, and Moving
In a world where convenience is king, waiting weeks for a commission check feels like the Stone Age. Today’s field expects faster, easier ways to access their earnings—and the companies that deliver are reaping the rewards. In this session, Crystal Holtzendorff unpacks the real impact of instant and flexible payout options, from boosting retention and engagement to giving your brand a competitive edge. You’ll leave with a clear understanding of why “earning on demand” isn’t just a perk—it’s becoming a field expectation.