Brett Duncan has some beef. He believes allowing distributors to also have customer accounts undermines promotions, skews data, complicates marketing and weakens company strategy—making it a practice the direct selling industry needs to end for good.

As e-commerce exploded, the direct selling industry panicked. Companies split in two directions: stick with traditional reps or go all-in online.

As if you had to choose. As if these were opposing forces. As if the internet somehow made human connection obsolete.

Incentives are evolving from simple rewards into strategic tools for growth—driven by inclusivity, technology, personalization, and human connection that engage more participants and strengthen culture across direct sales organizations.

As of now, there is no clear answer to whether the FTC Non-Compete Rule will ever become effective, or when. As of the date of this article, neither the Non-Compete Rule or Negative Option Rule are in effect or binding upon U.S. companies. So what happened?         

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Companies that lack clear data visibility often find themselves flying blind. When you can’t quickly see your key sales numbers, you can’t make informed decisions. Across the industry, for example, around 22% of customers ….