theJuice held an event in Lehi, Utah on February 12. Thought leaders from direct selling shared insights about their company, their products, their approach and even their own personal journeys. This article provides an overview of the event.

Get an overview from our featured speakers Dave Grimaldi and Jennifer Harmon, as well as our Partner Perspectives.

Exigo isn’t just refreshing its website; it’s signaling a bigger shift in how direct selling platforms think about value. With the beta launch of Exigo AI, the longtime back-office provider is embedding natural-language AI directly into its ecosystem, allowing users to ask questions of their data and receive actionable insights without custom reports or static dashboards.

The problem isn’t that direct selling companies run too many promotions. The problem is that many companies run promotions without enough intention, without enough discipline and without enough respect for the opportunity cost that comes with asking for the field’s attention.

DSA CEO Dave Grimaldi urged direct selling leaders to modernize their message and advocacy—celebrating a rare legislative win, warning of politicized regulation, and emphasizing that the future of influence lies in authentic storytelling, not just policy.

Brett Duncan has some beef. He believes allowing distributors to also have customer accounts undermines promotions, skews data, complicates marketing and weakens company strategy—making it a practice the direct selling industry needs to end for good.

As e-commerce exploded, the direct selling industry panicked. Companies split in two directions: stick with traditional reps or go all-in online.

As if you had to choose. As if these were opposing forces. As if the internet somehow made human connection obsolete.