Why is DSA putting storytelling at the center of its advocacy strategy? Highlights from the May 2026 industry update on legislation, participation, and influence.

This latest DSA bi-monthly report made one thing clear: direct selling is no longer waiting to be understood; it’s actively shaping how it is seen, regulated and protected.

Advocacy efforts are showing traction. H.R. 3495—the Direct Seller and Real Estate Agent Organization Act—has gained momentum, supported by a reinvigorated bipartisan Direct Selling Caucus. More than 100 direct sellers participated in Capitol Hill Direct Selling Day ….

DSA CEO Dave Grimaldi urged direct selling leaders to modernize their message and advocacy—celebrating a rare legislative win, warning of politicized regulation, and emphasizing that the future of influence lies in authentic storytelling, not just policy.