The Direct Selling channel is shaped by 3 perspectives: the Independent Sales Field, Corporate Executive Teams, and Supplier Partners, each bringing a unique lens to how the business is experienced and built.

When these groups work in closer alignment, it creates a more connected and effective ecosystem.

Why is DSA putting storytelling at the center of its advocacy strategy? Highlights from the May 2026 industry update on legislation, participation, and influence.

Artificial intelligence is transforming business, but direct sales remains rooted in something more powerful: people.

This article explores why AI will reshape how the industry operates, while human connection, trust, and community continue to be the true drivers of growth and long-term success.

Kate Gardner is starting a new project: Winds of Change, Women in Direct Selling.

She wants to continue the conversation about visibility, leadership, and collective impact among women in direct selling.

Discover how direct selling leaders can accelerate growth by shifting from selling products to building movements.

Learn how storytelling, identity, and human connection unlock duplication, engagement, and long-term momentum.

DIY e-commerce may feel safer for direct selling companies, but hidden costs add up fast.

Learn how in-house builds create complexity, slow growth, and increase risk over time—and what scalable teams do differently.

Direct selling has long mastered remote leadership, scalable onboarding, and culture without proximity. Yet many organizations fail to apply these proven strategies internally.

By embracing distributed team principles, expanding talent pools beyond geography, and prioritizing flexibility, companies can improve retention, attract top talent, and build higher-performing corporate teams.

Suppliers are more than vendors—they're active participants in direct selling's growth. Discover how intentional collaboration across the ecosystem drives innovation, alignment, and shared success.

Turnaround sales in direct selling with five proven principles: face the truth, focus on fewer priorities, adapt to today’s market, measure forward progress and reignite passion to rebuild momentum and drive growth.

Direct sales is entering a new era defined by stronger presence and growing influence. With renewed traction in Washington, the Direct Selling Association is gaining direct access to key decision-makers, signaling a more coordinated and intentional approach that is already shaping the channel’s direction this year.

Direct sales isn’t failing. It’s being diluted by constant changes, noise, and overcomplication. Growth comes from reinforcing proven fundamentals: a strong customer base, consistent daily activity, and visible, steady leadership. When these are clear and repeatable, organizations stabilize, duplicate more easily, and sustain long-term success.

Kate calls attention to the largely unrecognized influence of female executives in the direct selling industry—from C-suite leaders to supplier company founders—who drive strategy and operations with little public visibility.

Drawing on 50 years of industry experience, Kate opens a community conversation about what a serious, executive-level organization to support, connect, and elevate these women might look like.

theJuice held an event in Lehi, Utah on February 12. Thought leaders from direct selling shared insights about their company, their products, their approach and even their own personal journeys. This article provides an overview of the event.

Get an overview from our featured speakers Dave Grimaldi and Jennifer Harmon, as well as our Partner Perspectives.

Exigo isn’t just refreshing its website; it’s signaling a bigger shift in how direct selling platforms think about value. With the beta launch of Exigo AI, the longtime back-office provider is embedding natural-language AI directly into its ecosystem, allowing users to ask questions of their data and receive actionable insights without custom reports or static dashboards.

theJuice held an event in Plano, Texas on February 10. Thought leaders from direct selling shared insights about their company, their products, their approach and even their own personal journeys. This article provides an overview of the event.

Get an overview from our featured speakers Michael Cody, Charla Gervers and Paul Adams, as well as our Partner Perspectives.

The problem isn’t that direct selling companies run too many promotions. The problem is that many companies run promotions without enough intention, without enough discipline and without enough respect for the opportunity cost that comes with asking for the field’s attention.

This latest DSA bi-monthly report made one thing clear: direct selling is no longer waiting to be understood; it’s actively shaping how it is seen, regulated and protected.

Advocacy efforts are showing traction. H.R. 3495—the Direct Seller and Real Estate Agent Organization Act—has gained momentum, supported by a reinvigorated bipartisan Direct Selling Caucus. More than 100 direct sellers participated in Capitol Hill Direct Selling Day ….

As founders pursue new interests, liquidity events or simply lose the appetite for day-to-day leadership, the enterprise value they created—and the livelihoods of tens of thousands of independent distributors and customers—are exposed to a level of succession risk that would be unacceptable in most other industries.

Can the opportunity thrive beyond the founder?

Building a thriving, cross-generational direct selling business requires companies to implement inclusive training, intuitive technology, and a collaborative culture that fosters internal trust. Success hinges on leveraging the combined wisdom and curiosity of different age groups through tailored learning methods and technology that enhances human connection.

The healthiest direct selling companies are built around customers, not recruiting theatrics. When real customer demand comes first, everything else gets easier… distributor confidence improves, retention stabilizes and growth becomes far more predictable. A strong customer base gives modern sellers proof the business actually works before they ever lean into team building.