The direct selling industry has evolved, but its vocabulary hasn't. Could changing how we describe the business help shape its future? Kate Gardner explores options.

Turnaround sales in direct selling with five proven principles: face the truth, focus on fewer priorities, adapt to today’s market, measure forward progress and reignite passion to rebuild momentum and drive growth.

As founders pursue new interests, liquidity events or simply lose the appetite for day-to-day leadership, the enterprise value they created—and the livelihoods of tens of thousands of independent distributors and customers—are exposed to a level of succession risk that would be unacceptable in most other industries.

Can the opportunity thrive beyond the founder?