Exigo isn’t just refreshing its website; it’s signaling a bigger shift in how direct selling platforms think about value. With the beta launch of Exigo AI, the longtime back-office provider is embedding natural-language AI directly into its ecosystem, allowing users to ask questions of their data and receive actionable insights without custom reports or static dashboards.

Brett Duncan has some beef. He believes allowing distributors to also have customer accounts undermines promotions, skews data, complicates marketing and weakens company strategy—making it a practice the direct selling industry needs to end for good.