As e-commerce exploded, the direct selling industry panicked. Companies split in two directions: stick with traditional reps or go all-in online.

As if you had to choose. As if these were opposing forces. As if the internet somehow made human connection obsolete.

Too often, subscriptions are built around compensation mechanics rather than customer behavior. The result: rigid workflows that limit adoption. Volume may drive income, but it’s recurring volume that powers commissions, higher AOV and retention.