Building a thriving, cross-generational direct selling business requires companies to implement inclusive training, intuitive technology, and a collaborative culture that fosters internal trust. Success hinges on leveraging the combined wisdom and curiosity of different age groups through tailored learning methods and technology that enhances human connection.

In this three part series, Kate points out that direct selling thrives when companies intentionally blend the digital strengths of younger sellers with the relational depth of seasoned leaders, creating a cross-generational advantage that strengthens culture, trust and results.

Older adults are becoming the fastest-growing segment of the U.S. workforce, creating a major opportunity for direct selling companies to engage talent that brings credibility, experience and strong relationship networks. By tailoring tools, training and culture to support this group, organizations can tap into a powerful, purpose-driven engine for future growth.