This latest DSA bi-monthly report made one thing clear: direct selling is no longer waiting to be understood; it’s actively shaping how it is seen, regulated and protected.

Advocacy efforts are showing traction. H.R. 3495—the Direct Seller and Real Estate Agent Organization Act—has gained momentum, supported by a reinvigorated bipartisan Direct Selling Caucus. More than 100 direct sellers participated in Capitol Hill Direct Selling Day ….

Building a thriving, cross-generational direct selling business requires companies to implement inclusive training, intuitive technology, and a collaborative culture that fosters internal trust. Success hinges on leveraging the combined wisdom and curiosity of different age groups through tailored learning methods and technology that enhances human connection.

In this three part series, Kate points out that direct selling thrives when companies intentionally blend the digital strengths of younger sellers with the relational depth of seasoned leaders, creating a cross-generational advantage that strengthens culture, trust and results.

Older adults are becoming the fastest-growing segment of the U.S. workforce, creating a major opportunity for direct selling companies to engage talent that brings credibility, experience and strong relationship networks. By tailoring tools, training and culture to support this group, organizations can tap into a powerful, purpose-driven engine for future growth.

theJuice is launching a newsletter. Our goal isn’t to add noise. It’s to curate the signal ... to point out great content wherever it lives and package it in a quick, scrollable format that respects your time and nourishes innovative thinking.

A personal journey through 50 years of direct selling, Kate highlights timeless lessons in product innovation, relationship building, strategic planning, and how digital tools are reshaping—but not replacing—the heart of the business.