Exigo isn’t just refreshing its website; it’s signaling a bigger shift in how direct selling platforms think about value. With the beta launch of Exigo AI, the longtime back-office provider is embedding natural-language AI directly into its ecosystem, allowing users to ask questions of their data and receive actionable insights without custom reports or static dashboards.

John explains the rise of a new work landscape where independent workers use technology and flexible models to shape their own careers, with direct selling highlighted as a standout path for ownership and opportunity. It also outlines the book’s goal to inform, inspire, and activate readers through data, insights, and real stories from modern independent entrepreneurs.

Brett Duncan has some beef. He believes allowing distributors to also have customer accounts undermines promotions, skews data, complicates marketing and weakens company strategy—making it a practice the direct selling industry needs to end for good.