John explains the rise of a new work landscape where independent workers use technology and flexible models to shape their own careers, with direct selling highlighted as a standout path for ownership and opportunity. It also outlines the book’s goal to inform, inspire, and activate readers through data, insights, and real stories from modern independent entrepreneurs.

Brett Duncan has some beef. He believes allowing distributors to also have customer accounts undermines promotions, skews data, complicates marketing and weakens company strategy—making it a practice the direct selling industry needs to end for good.