theJuice held an event in Plano, Texas on February 10. Thought leaders from direct selling shared insights about their company, their products, their approach and even their own personal journeys. This article provides an overview of the event.

Get an overview from our featured speakers Michael Cody, Charla Gervers and Paul Adams, as well as our Partner Perspectives.

DSA CEO Dave Grimaldi urged direct selling leaders to modernize their message and advocacy—celebrating a rare legislative win, warning of politicized regulation, and emphasizing that the future of influence lies in authentic storytelling, not just policy.

Nathan Moore, Chairman of the Texas Direct Selling Coalition, urged industry leaders to strengthen local advocacy now (building relationships with lawmakers), promoting the channel’s positive impact and shaping policy before it shapes them.